Aztec at Ideal Home Show 2011
14 April 2011
This year’s Ideal Home Show took place from 11th to 27th March at London’s Earls Court. With seven topical shopping zones and over 600 exhibitors from all across the UK, the show offered a unique one stop shopping experience. Add to that demonstration theatres (including a live kitchen theatre and a glamorous catwalk), features such as the eco-living “Prince’s House” and No1 Coronation Street, and a wealth of celebrity guests, and it’s easy to see why the venerable show, now in its 103rd year, is going stronger than ever.
Last year’s show was such a resounding success that the organisers Media 10 decided to keep the concept essentially the same but take it all up a notch, making the zones and feature areas even bigger, better and grander. Once again Aztec projected onto a spectacular 11mx15mcube over the Olympic size pool transformed into a stylish marina to serve as a focal information/entertainment point of the event. Aztec Digital created and projected content that included live feeds from the zones, theatre schedules, celebrity interviews and sponsor videos.
Ideal Home Show is one of Aztec’s largest show in terms of equipment - as official supplier, we provided audiovisual equipment for several zones and feature areas including Celebrity Chef, Catwalk, How To Theatre, House of the Future, Show Homes Village, Dulux feature area, and more. The largest of these was Catwalk, showcasing the latest fashion and beauty trends, and featuring fashion shows, Q&A sessions and live performances. Aztec provided dazzling catwalk-style lighting and sound, and streamed the fashion shows on our two Christie MicroTiles™ walls, creating an immersive and glamorous experience for the fashionistas.
At the interactive Dulux Let’s Colour feature area Aztec provided equipment for the showcase of the innovative Dulux iPhone app that matches any scanned colour to a colour in the Dulux palette. We also equipped and recorded the hugely popular and freshly revamped Ideal Celebrity Chef live kitchen theatre.
A record 250,000 people visited the show, putting Media 10 on a good footing for Ideal Home Show Scotland and Ideal Home Show Christmas, two brand new shows coming up in 2011, for which Aztec will also be official supplier and technical producer.