08 July 2010

The show was conveniently divided into of 4 exhibitions: In-Store, Data Marketing, Insight, Online Marketing. The latter seemed especially lively, bursting with talks on all things digital and frequented by a hip young crowd.

Each of the four areas had its Conference Theatre and Presentation Arena. Aztec provided audiovisual equipment for all of them, and the domineering Centre Stage, curated by Marketing Week editor and featuring prominent speakers from Linked In, Phillips, O2, Coca-Cola and Wired. Aztec also equipped the MediaZest stand with 14 shiny new Christie MicroTiles™, revolutionary seamless display technology that proved to be a crowd-pleaser for the tech-savvy marketers.