30 June 2011

Hailed as “the destination for modern marketers”, the vibrant Marketing Week Live took place in Olympia from 27-28th June. It consisted of four shows, each focusing on a different field of marketing, and hosting conferences, presentations and a plethora of exhibitors. 

Aztec provided audiovisual and IT equipment to each of the four shows, including 12 conference, break out and feature areas, with a set and stage in most. The stages had projection facilities which ranged from 4500 to 15,000 lumens depending upon size and conditions, and included a full PA system. Alongside this we also provided live switching between presentations and video feeds in the conference areas.

In order to meet client demands as efficiently and quickly as possible, Aztec provided an FTP site for uploading of over 100 individual presentations, testing and relabelling each one, and then distributing them to the correct theatre. The presentation preparation also included managing any reformatting, amendments and updates.Our technicians were still receiving and working on presentations up until 10pm the night before the show opened!

Paul McDonald, Portfolio Director for Marketing Week Live said “I cannot praise the Aztec team highly enough. They are the perfect AV partner and their support and assistance in delivering a jaw-dropping event experience should not be underestimated.”